Making a Living On-line, for Anyone, Or for The Rich? :
Shark-filled Waters
Theses:
Making a living on line is possible, although it is more
suitable for the wealthy, others will do well
if they have a good budget, deal with market saturation issues, beware of marketing pitfalls, such as; MLM scams,
improper use of video marketing, unethical practices, black hat marketing.
Shark-filled Waters
The
internet is filled with those whom will take advantage of those new to the web
and naïve to the game. To avoid pitfalls
in online marketing, one should not attempt to market on-line without doing
extensive reach, or come to that conclusion the hard way. Many come the web
looking to find their fortune. Some like
Mark Zuckerberg, the founder of Facebook us education and mom and dad’s money
to launch their success on the web. Unfortunately,
many come to the web with no budget, and no knowledge of what they are getting
into, and a relentless dream. In my
research, I found that there may have been some fraud involved with the startup
of Facebook.
The origins of Facebook have been in dispute since the very week a 19-year-old Mark Zuckerberg launched the site as a Harvard
sophomore on February 4, 2004.
Then called
"thefacebook.com," the site was an instant hit. Now, six years
later, the site has become one of the biggest web sites in the world, visited
by 400 million people a month.
The controversy surrounding Facebook
began quickly. A week after he launched the site in 2004, Mark was
accused by three Harvard seniors of having stolen the idea from them.
One must have a Good Budget to Succeed
Even with a
good working knowledge of the web, a solid brick and mortar business, and
business now-how, a good budget is an essential part of success. However, without it, one is in for a
struggle. The need for a good budget is
so that one can get good targeted traffic to one’s landing pages that will
yield the best revenue. True, there are
many free methods that are effective, however they only bring in the curious;
not necessary buyers. Yes buyers are what
a web-site needs to survive. Also other
allocations for the budget are:
1. Market
research.(this includes keyword research)
2. Web-hosting,
Paid up for at least two years or better.
Five years will be great for that tells the search engines that one
plans to be around for a while and that will bring one good traffic for they
will place you in a good listing. Month by month is not taken seriously. (It would be good to secure ones domain name
for 5 years too. People love to snatch up expired domain names after someone
ales has built up traffic to them.
3. Outsourcing
of manual chores: updating content, blog management, copywriting, site
programming issues, logo design, and other graphics needs.
4. Shopping
cart services.
5. And
then there is an ongoing repeating of things over and over again to keep ones
site up-to-date and fresh. That one will
pay in time or in a salary for a marketing team.
What are some of the variables that lead to success? One is
Video marketing.
Video Marketing
What is the
Proper use of video marketing? Google is the number one platform for video
marketing. One does not need to say too
much more than that. However I must for
this is an academic paper. Believe it or
not, there is a wrong and a wright way to make a YouTube video. As with everything, Google provides you with
the answers. One just simply has to ask
the right questions. Otherwise, no one
will volunteer the answers to your question.
If one has a question, punch it into the search bar in YouTube and it is
bound to be a video about it. Tons of
them to wade though. Narrow the search
by being more specific.
8 Big Video Marketing Results
Numbers
80%
According to the Online Publishers
Association, that’s the percentage of Internet users who recall watching a
video ad on a website they visited in the past 30 days. It gets even better. Of
that 80%, 46% took some action after viewing the ad. In fact:
26% looked for more information
about the subject of the video
22% visited the website named in
the ad
15% visited the company represented
in the video ad
12% purchased the specific product
featured in the ad
64%
That’s how much more likely website
visitors are to buy a product on an online retail site after watching a video.
In addition, visitors who view videos stay on the site an average of 2 minutes
longer than those who don’t view videos, comScore says.
In all of
this, one can see how this info supports my claim that on-line marketing is
best done by Wealthy business people. It
is note impossible for others, but ones that already have money are well
equipped for the challenges. Many of the
challenges has caused desperate marketers to use the flood of new marketers as
a new traffic source.
This flood of traffic is not from a
mob of hungry shoppers with credit cards in hand, but other new comers to web,
or digital marketing. My stance is that
we should not take advantage of their inexperience, to make a fast dollar. We should help them and guide them as best as
we can.
The Flood of new
Marketers
The flood of new marketers is not a reliable traffic source,
especially if one is going to take advantage of their naiveties and exploit
them. A more long-term use of them is to
recruit them as affiliates, and train them to be a team members not customers. They have been customers all of their lives
and when they decided to become entrepreneurs like ourselves, they deserve more
respect than to just be thought of as fresh newbie meat. Let’s be newbie friendly.
Crash of web-site
Rankings
Much of the cause of the plummet of web-site rankings was
because of not using long-term, and time honored practices of digital
marketing. Market saturation made ones
mad about making a sale any which way one can.
The word on the web, is that 3 sales a day will make one a 5 figure
income. Would it be easier to focus on
getting that 3, than desperately pushing for 50, or better.
All of these so
called ‘updates’ wreaked havoc on website rankings, causing many top ranking
sites to disappear overnight. People lost an incredible amount of money, not to
mention the vast amounts of time spent securing the ranking in the first place.
It was all gone – almost overnight, and without notice. But not every website
experienced an instant seizure in ranking. In fact, there are countless
websites that actually benefited from the search engine changes. What were they
doing differently than those who saw an immediate drop in ranking, traffic and
profits? These savvy marketers hadn’t focused their time on shaky traffic
sources that could be yanked without warning. Instead, they had focused only on
a rock-solid, long-term, EVERGREEN source of traffic that would continue to
flood their website with fresh, targeted traffic regardless whether Google made
a change or not. It simply didn’t matter to these people.
Multi-level-Marketing
When it
comes to the Woes and the Pros of internet marketing, M L M is one of the most
frustrating businesses to deal with. For
those that are not familiar with M L M, it stands for Multi-level-marketing. More popular ones are:
1. Avon.
2. Tupper-ware. And ones like those.
However, on the
internet though, we have some want-to-be network marketing companies that are
masquerading as true multi-level-marketing companies, but really they
boarder-line on get rich quick scams.
They us the hype to up-sell newbies, giving them false hopes of making
big bucks fasts, and if one cannot afford to upgrade they limit how much one
can do with the account as an incentive to upgrade. Why are marketers targeting
other or newbies in order to net big M L M bucks?
Market Saturation
Market saturation is the reason why. The internet is full of so many marketers
selling the same things that Marketers are forced to play dirty by taking
advantage of unexperienced marketers.
That is why those ads always say no experience necessary as a sales
pitch. They do not want anyone with too
much experience for you would see through the smoke and mirrors of their
operation and they will lose a sale. Let the buyer beware
I. Market Saturation: An Inherent Problem
Back to the Basics
A tutorial on market saturation hardly seems necessary in most business
discussions, but with MLM, unfortunately, it is. Common sense seems to get
suspended when considering if MLMs are viable, even theoretically, as a
profitable means of distribution for all parties involved. This suspension is
created by a heightened expectation of "easy money," but more on that
later.
Don't Some People Make Money in MLM?
First, we will analyze the "driving mechanism" of MLMs. We will
detail how they are intrinsically unstable, guaranteed by design to
oversaturate the market with no one noticing. We will look at why MLMs can
never equalize into profitability the way companies in the real world can, so
that the result will be that the organization as a whole cannot, even in
theory, be profitable. When this inevitable destiny occurs, the only money to
be made is not from the product or service but from the losses of people lower
down in the organization.
http://www.vandruff.com/mlm.html Although MLM is a difficult
factor in regard to on-line marketing, The Influence of Black Hat Marketing
poses a different problem.
The Influence of Black Hat Marketing
There
is another factor that affects one’s ability to function as a business on the
web. Black Hat marketing has caused
playing field to be a bit bumpy.
However, one can deal with these issues if one is wise: One should.
1. Avoid
get rich quick scams.
2. Resist
the suggestions of Black hat markers that one will never get anywhere following
Google and other search engine rules.
3. Do
not believe that free methods are better.
One gets what one pays for.
4. Do
research, and spend advertising wisely.
This is not so simple on the web.
Black hat tactics can be disguised as legitimate web practices, and one
can be doing it for years without knowing it was wrong. In view of the forging, one must not let
oneself deviate from what is common scenes, and common ethical behavior. A good rule of thumb could be that anything
that one would not do in someone’s face in a brick and mortar company, should
not be done on the web. Keeping all of
this in mind, and making sure one has calculated the cost of their business
venture, and have researched everything well, will be on the road to success in
business on the web.
What Is Black Hat Social Media?
First off, “black hat” is a phrase
originally coined to refer to a type of hacker — one who “violates computer
security for little reason beyond maliciousness or for personal gain.” In the
search marketing world, “black hat SEO” refers to techniques and tactics that
increase search engine rankings in ways that fall outside of the search
engines’ guidelines or terms of service. (Conversely, “white hat SEO” refers to
SEO techniques and tactics that are ethical — i.e., fall within the search
engines’ guidelines.)
Conclusion:
In
conclusion, one can avoid pitfalls and make money online, only without a good
budget and education, it will be difficult. However, ones that already have
money could do better, but they need to be educated as well for ones will pray
on the wealthy as well, if they are not aware of such. Marketers must remember to avoid get rich
quick scams. Making a living on line is possible, although it is more suitable
for the wealthy, others will do well if
they have a good budget, deal with market saturation issues, beware of marketing pitfalls, such as; MLM
scams, improper use of video marketing, unethical practices, and black hat
marketing.
Work cited:
Written on 11/28/2012 at 12:09 am by Darren Rowse
Can You REALLY Make Money Blogging? [7 Things I Know About
Making Money from Blogging
http://www.problogger.net/archives/2012/11/28/can-you-really-make-money-blogging-7-things-i-know-about-making-money-from-blogging/
]
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